As you can tell from a previous post InteractRV, a RV dealer website design company I co-founded in 2001, was taking a thrashing from a competitor.  After taking some time to think it through we on the Leadership Team decided that it was in our best interest just to keep our heads down and stick to the stuff that we do for our clients.

One of our folks was doing some training with a new client this morning and the conversation came up regarding why they ultimately chose to use our services vs a particular competitor.  It was encouraging to hear that our core values and unique selling proposition to our clients made it through the vetting process and others did not.  They had been down the 'too good to be true' road before and it didn't make sense to them when every time they spoke with the competitor everything was 'free' and over time so many things had been promised the competitor couldn't keep it all straight.

As always, the challenge for us is to be true to our core values and USP.  Maybe sometime I'll share all what they are but I will tell you they keep us in line with our decision making, with our communication and promises to our clients, and they don't come wiithout sacrifice.

At our annual fall company meeting last week it was great to review and plan with a committed, talented group of team members.  All sharing the same values and dedication to being true to who we are and what we do ... provide products products that get results and back it up with the best service we can.