How Customer Service Strategies Change

by Kevin November 2, 2011 13:25

As we all know business models and service strategies can evolve over time, and at the end of the day is it about the almighty dollar or the greater good?

You can swing to the almighty dollar and service begins to stink.  Or you can focus on the greater good and not making any money.  I think there is a middle ground and to be successful you have to find it and stick with it.

InteractRV, the rv website design company I co-founded in 2003, has used Rackspace.com as their hosting partner for years.  In the beginning they were a smaller, privately held company bending over backwards to make sure things were right and easy to use.  Then a couple of years ago they went public and they just didn't focus on the fantastic service any longer.  The account managers began treating us as a number and their product/service offerings began evolving into a one-size fits all approach.

I'm not sure if they did it for the dollar, but my gut tells me as much.  What the whole process did do for me was open my eyes to make sure that as InteractRV grows servicing more customers that we are sure to maintain our premier level of service.

We will learn lessons and products/services will continue to evolve.  Some may make sense and we'll continue and some may not.  But at the end of the day we need to be available, listen to our customers, and help each one be successful in the best way for them.

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Category: Business

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