Slapped by a Panda

by Kevin July 28, 2011 13:29

InteractRV, the company I co-founded in 2001, does alot of search engine optimization and other Internet marketing strategies/tactics to help clients improve.  We also run a handful of consumer facing websites like www.RVingPlanet.com and www.UsedRVsForSale.com.  RvingPlanet focus on rv sales and reviews of new RVs while UsedRVsForSale focuses on just used rvs.

Back in February the traffic on RVP took a nose dive ... it was a panda slap.  Google had updated its search algorythmn in an attempt to get better quality site rankings.  Unfortunately, it also affected good quality sites.  We are following their suggestions for getting our site whitelisted and I'm confident we will achieve that.

What good came out of the whole thing is that there now is a list existing of what a site needs to do not to get panda slapped.  The better side to the list is alll the things to do to get ranked better by search engines.

If interested you can read all about in this great article here.  Best of luck!

 

August 18, 2011 Update

Another great article here

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Category: Business

Pause ... Breathe ... Perspective

by Kevin July 14, 2011 11:13

I get stressed.  We all get anxious about certain things at certain times.  Some more than others.

I have a wonderful wife that helps me to pause ... breath ... and get perspective on life.  How does she do it?  She's patient with me and I am thankful for her.

We all get a little tweaked now and then.  Sometimes for good reasons and sometimes we just lose perspective.  I have coleagues that do this with me and after a phone call all is seems to be better.

Imagine if we were all left to our own devices and had no one willing to listen and be patient with us.  Life would just be plain harder.  I'm reminded that God is our great comforter ... always ready to listen ... always available.

Feelin a bit tweaked today?  Pause ... Breathe ... and get Perspective.

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Category: Personal

One of the Hardest Things to Do

by Kevin June 28, 2011 14:23

For a few months now we've been searching for a new graphic/web designer to join our team.  When we hire folks we have a process we go through to identify road blocks at any given point.  We recently had a gal who made it almost through the entire process, but in the end we didn't feel she was a fit for our needs/style.  She had a fantastic atittude and communicated very effectively.  She would have been a great fit from a company culture standpoint.  But as we were going through the process there was one thing that kept rearing its ugly head.

Big picture she seemed to 'get our style', but in the fit and finish the 'snap' just wasn't there.  We probably gave more chances than we should have because she was such a great cultural fit for us.  However, we also need skills and abilities that align well with the detail and style that we demand of ourselves.

It was a hard decision to make, but trying to fit an oval into even a round hole usually doesn't work out.  So after hours of interviewing, money spent on sample projects, we are back to the drawing board, but confident we made the right decision and that is one of the hardest things to do.

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Category: Business

A Lesson in Making Things Simple to Get Results

by Kevin May 24, 2011 10:02

I just had this great experience purchasing a Mosquito Magnet online.  The company I purchased from had a great price, site was easy to use, did a good job of earning my trust with reviews and accredidations and I received the product quickly as promised.

Then just today I receive a follow-up email asking for my feedback on my purchase.  From the subject I knew they wanted me to rate them, then in the email body there is a large link that says Leave Elite Deals Feedback, so I click it.  I landed on a page asking for my review and rating and I filled it in.  Then at the bottom it wants my purchase order number and date of purchase.  So, I hunt for it where I saved my email orders and eventually find it.  Then another section pops up asking me to create an account with Reseller Ratings.  I understand it's a third party rating system, but really come on.

I gave them all my info when I placed my order.  They know who I am, what I purchased, and when I purchased ... WHY in the world ask me for it again.  At the end of the day I wrote my review and then bailed because I didn't want to sign up for yet another website and give them my info.

Having gone through this process made me wonder and start to think about areas that I might make things too difficult for customers.  How about you?  There is much to lose and alot to gain by paying attention and questioning how and why you currently interact and communicate with your customers.

Here is a screenshot of the email I received.  Interesting enough it had the order number and date of purchase right in it, BUT it still wasn't intuitive enough.

 

Until next time!

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Category: Business

Favorites

by Kevin April 26, 2011 13:13

Thought I'd start putting a list together of my favorite websites and other things..

Marketing Resources

www.socialquickstarter.com

www.CopyBlogger.com

www.Mashable.com

www.Alltop.com

 

Photos

Kevin's Photo Favs

 

Tech and Tools

www.Apple.com (love my iphone and ipad)

www.Skype.com (use this every single day and night:)


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Category: Personal