No big suprise that most businesses including our clients, who are Recreational Vehicle Dealerships, are mulling over every penny they are spending. Making sure it's worth it for them. Some are already in survival mode, meaning that no matter the actual value a product/service might provide it's the almighty upfront dollar that matters most.

It's hard to blame these types of dealerships when they contact us. They are looking for a better website marketing solution than what they currently have, but have a really hard time looking at things apples to apples and oranges to oranges. For these folks it's can I get something better than they have, but necessarily do I need the best solution out there. After all it's a matter of being in business 1 month from now or not.

Then there are the dealerships who are looking at positioning themselves strategically going into the selling season for 09. These are the folks that are confident of an upswing in the economy and want to be on top making sure they are getting the most they can when it does turn back around.

So, on one extreme is the temp is really cold and on the other it's pretty warm. Some dealers are really pulling the reigns in and some are using the reigns to guide them where they want to be in the future.

It's an exciting ride and I'm glad to be on it!