Cow Produces Chocolate Milk!

by Kevin Wallenbeck November 10, 2007 09:36

I couldn't believe it when I saw the headline in the news the other day. I could hardly believe it. No, it wasn't shouting at me from a grocery isle tabloid ... it was mainstream. Well, at least as mainstream as the news my own mind wants to announce.

That's right ... it was a headline in my mind! Sound silly? Let me ask you a question ... how many times do you find yourself trying to get chocolate milk from a cow? Let me re-phrase ... how many times do you find yourself hoping, praying, and trying to get someone on your staff to do a task for you that you know just isn't going to turn out well? Not because they aren't capable and intelligent, but rather because they just aren't wired to do it.

Jim Collins in his book Good to Great talks about not just getting the right people 'on the bus', but also getting those right people in the right seat on the bus.

That's a challenge for all of us. As your business evolves, grows, and morphs you can easily find yourself wanting to do everything because your time is easy and cheap. Can I suggest that we are robbing ourselves of great success by subscribing to this practice.

How to remedy the situation...

  1. Stop doing those things yourself that produces a non-remarkable result.
  2. Find the right people to do the right things to get remarkable results.
  3. Enable the right people by providing direction and setting expectations.
  4. Free yourself to work on your business instead of in your business.

The bottom line ... stop trying to get chocolate or even strawberry milk from your cow!

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Category: Business