Learning About Persuasion Online

by Kevin May 24, 2006 19:07
There are a ton of books out there on the subject, but one in particular that I really like designed around a concept called Persuasion Architecture. The phrase was coined by the Eisenbergs and they put together a book called Call to Action.

So what is persuasion? One of my colleagues, who happens to be a fantastic search engine optimization expert, is Stoney deGeyter from Pole Position Marketing. He defined online persuasion in a a recent article as 'persuasion really is more about creating a path from the beginning to achieving a desired outcome. What you do along the way will determine whether or not you are able to persuade'. I agree whole heartedly.

Just today I wrote an article about RV Dealer Website Email Marketing which is just one of the things you need to do really well along the way to persuade and build confidence and trust in your prospects that you are right one to do business with.

Until next time...

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Gotta Get Away Sometimes

by Kevin May 22, 2006 18:05

It's been a few weeks now since my wife and I went to SuperCross down in Detroit. My brother(middle) worked the circuit this winter/spring and was able to get us some great tickets. Sonja and I made a weekend of it, Friday - Sunday. Time together, without the girls, to relax, and enjoy our relationship. We made a shopping trip out of it during the day Saturday and the motorcycle show/race that night.

I encourage you to get away for a weekend with your spouse and enjoy some time together away from the daily grind. You'll be glad you did!

Until next time...

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Perceived Reality

by Kevin May 16, 2006 22:14
Have you ever been frustrated when someone just seems to not understand or not get it? In working with clients on a daily basis, specifically RV Dealers, it can be easy for me to fall into this trap. At its root form it must be some type of pride. Face it, most people aren't going to just 'get it'. Especially, when it has taken years to develop your own knowledge. And we would just like them to understand it in relatively short conversation.

The bottom line is that everyone has their own 'perceived reality'. The truth as they know it based on their own personal experiences. Maybe they were just burned too many times by others. Maybe they've been swindled by too many sly sales persons in the past. Maybe you caught them on a bad day. Whatever it may be, it is what it is and chances are you aren't going to change their mind in any short period of time.

When this happens I try to calm myself down and ask the right questions to find out what it is that is holding them back. Someone once said to me, you may not be able to change your prospects mind, but you may be able to help them make a different decision.

Until next time...

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